The Alan Ghitis Association is based between Europe and the United States, and supports melanoma research led by world-renowned scientists at UCLA and Humanitas University.

I designed the content architecture, visual identity, and tone of voice for the Alan Ghitis Association website (excluding the logo), and oversaw production as project lead.

The challenge was to make complex melanoma research feel accessible and engaging, while inspiring trust and hope. I defined the brand’s voice — warm, human, and credible — through workshops with the founders and research into donor engagement.

The result: a bright, clear website that connects emotionally and motivates visitors to support melanoma research.

Visit the Alan Ghitis Association website.