Envouthé was my very first client — a collaboration that lasted eight years!
Each month, we launched a themed tea box. With creative themes like “A Tea at the Court,” “Sakura,” and “Brunch,” I helped bring over 80 original boxes to the French market.
I managed customer relations, coordinated press coverage, ran influencer outreach, and oversaw community engagement, ensuring each launch reached the right audience.
The brand earned coverage in Le Monde, Le Figaro, 20 Minutes, Le Nouvel Obs, TF1, M6, Femme Actuelle, and thousands of posts by influencers.
I also organized events for journalists and clients in unique venues across Paris, strengthening the brand’s presence and connection with its audience.
Working alongside Julia Roubaud, the founder, Envouthé was a true entrepreneurial adventure and an ongoing dialogue with a passionate community of tea lovers.
Key highlights:
Launched over 80 themed tea boxes, captivating a loyal audience
Generated widespread coverage in leading media outlets
Developed a content strategy that engaged and grew the community
Reinforced the brand’s distinctive, memorable identity
Julia Roubaud
