Ionos is Europe’s leading web hosting provider, with over 13 million customers and more than 19 million domains hosted.

I worked as a Copywriter in their international team, creating French content for different audiences, localizing English content, and co-creating the brand’s style guide. I also acted as a consultant on a TV campaign.

One of the main challenges was the complexity of the content: it needed to be precise enough for specialists while remaining clear and engaging for beginners. At the same time, content had to resonate with local markets without losing the global brand identity.

I collaborated with translation agencies, ensuring they could quickly adopt the style guide we developed. In a fast-growing international context, robust documentation was essential to keep a consistent brand voice across markets.

Visit the Ionos website.

Key highlights:

  • Localized content in an international context

  • Adapted copy for both specialists and beginners

  • Created and implemented a style guide for consistency

  • Wrote concise, engaging copy for a TV campaign

Georges Coradinho

“We hired Amandine a couple of months as a freelancer to provide us some punctual support on content creation and copywriting for the French market, and I have to say that she exceeded our expectations. Amandine has a great experience in the IT industry that enabled her to be super efficient and provide top-quality content from day 1. But what surprised me more was the incredible capacity she demonstrated to integrate our company and our team as if she had always been part of it. Amandine is a great team player, whose professionalism, commitment and kindness are a great added value to any company.”