Taxfix is an app that makes filing taxes easy. In Germany, the start-up has over 24 million users.
I joined a fast-moving product team first focused on the French market, then on international launches. My role as content designer was to make a complex process feel simple and human—developing conversation flows and shaping the user journey so filing taxes felt less intimidating.
The work was highly collaborative: I partnered with developers, designers, data analysts, and tax experts, staying close to users through discovery research, usability testing, and rapid iterations. I also created the French style guide and helped embed it across customer support and marketing teams.
These two years gave me the chance to dive into the complexity of fintech while contributing to a product that genuinely made life easier for millions of people.
Key highlights:
Launched content for new markets
Created and rolled out the French style guide
Simplified complex fintech content flows
Balanced strict legal requirements with UX
Shaleah Dawnyel